diff --git a/ci.sh b/ci.sh
index 46a48f6b2..9038a0660 100755
--- a/ci.sh
+++ b/ci.sh
@@ -36,7 +36,7 @@ cargo batch  \
     --- build --release --manifest-path embassy-time/Cargo.toml --target thumbv6m-none-eabi --features nightly,defmt,defmt-timestamp-uptime,tick-hz-32_768,generic-queue-8 \
     --- build --release --manifest-path embassy-net/Cargo.toml --target thumbv7em-none-eabi --features defmt,tcp,udp,dns,proto-ipv4,medium-ethernet \
     --- build --release --manifest-path embassy-net/Cargo.toml --target thumbv7em-none-eabi --features defmt,tcp,udp,dns,dhcpv4,medium-ethernet \
-    --- build --release --manifest-path embassy-net/Cargo.toml --target thumbv7em-none-eabi --features defmt,tcp,udp,dns,dhcpv4,medium-ethernet,nightly \
+    --- build --release --manifest-path embassy-net/Cargo.toml --target thumbv7em-none-eabi --features defmt,tcp,udp,dns,dhcpv4,medium-ethernet,nightly,dhcpv4-hostname \
     --- build --release --manifest-path embassy-net/Cargo.toml --target thumbv7em-none-eabi --features defmt,tcp,udp,dns,proto-ipv6,medium-ethernet \
     --- build --release --manifest-path embassy-net/Cargo.toml --target thumbv7em-none-eabi --features defmt,tcp,udp,dns,proto-ipv6,medium-ieee802154 \
     --- build --release --manifest-path embassy-net/Cargo.toml --target thumbv7em-none-eabi --features defmt,tcp,udp,dns,proto-ipv6,medium-ethernet,medium-ieee802154 \
diff --git a/embassy-net/Cargo.toml b/embassy-net/Cargo.toml
index 89582deee..c2fffba84 100644
--- a/embassy-net/Cargo.toml
+++ b/embassy-net/Cargo.toml
@@ -33,6 +33,7 @@ udp = ["smoltcp/socket-udp"]
 tcp = ["smoltcp/socket-tcp"]
 dns = ["smoltcp/socket-dns", "smoltcp/proto-dns"]
 dhcpv4 = ["proto-ipv4", "medium-ethernet", "smoltcp/socket-dhcpv4"]
+dhcpv4-hostname = ["dhcpv4"]
 proto-ipv4 = ["smoltcp/proto-ipv4"]
 proto-ipv6 = ["smoltcp/proto-ipv6"]
 medium-ethernet = ["smoltcp/medium-ethernet"]
diff --git a/embassy-net/src/lib.rs b/embassy-net/src/lib.rs
index 297f04679..ef67935e1 100644
--- a/embassy-net/src/lib.rs
+++ b/embassy-net/src/lib.rs
@@ -56,12 +56,22 @@ const LOCAL_PORT_MIN: u16 = 1025;
 const LOCAL_PORT_MAX: u16 = 65535;
 #[cfg(feature = "dns")]
 const MAX_QUERIES: usize = 4;
+#[cfg(feature = "dhcpv4-hostname")]
+const MAX_HOSTNAME_LEN: usize = 32;
 
 /// Memory resources needed for a network stack.
 pub struct StackResources<const SOCK: usize> {
     sockets: [SocketStorage<'static>; SOCK],
     #[cfg(feature = "dns")]
     queries: [Option<dns::DnsQuery>; MAX_QUERIES],
+    #[cfg(feature = "dhcpv4-hostname")]
+    hostname: core::cell::UnsafeCell<HostnameResources>,
+}
+
+#[cfg(feature = "dhcpv4-hostname")]
+struct HostnameResources {
+    option: smoltcp::wire::DhcpOption<'static>,
+    data: [u8; MAX_HOSTNAME_LEN],
 }
 
 impl<const SOCK: usize> StackResources<SOCK> {
@@ -73,6 +83,11 @@ impl<const SOCK: usize> StackResources<SOCK> {
             sockets: [SocketStorage::EMPTY; SOCK],
             #[cfg(feature = "dns")]
             queries: [INIT; MAX_QUERIES],
+            #[cfg(feature = "dhcpv4-hostname")]
+            hostname: core::cell::UnsafeCell::new(HostnameResources {
+                option: smoltcp::wire::DhcpOption { kind: 0, data: &[] },
+                data: [0; MAX_HOSTNAME_LEN],
+            }),
         }
     }
 }
@@ -104,6 +119,7 @@ pub struct StaticConfigV6 {
 /// DHCP configuration.
 #[cfg(feature = "dhcpv4")]
 #[derive(Debug, Clone, PartialEq, Eq)]
+#[non_exhaustive]
 pub struct DhcpConfig {
     /// Maximum lease duration.
     ///
@@ -120,6 +136,9 @@ pub struct DhcpConfig {
     pub server_port: u16,
     /// Client port. This is almost always 68. Do not change unless you know what you're doing.
     pub client_port: u16,
+    /// Our hostname. This will be sent to the DHCP server as Option 12.
+    #[cfg(feature = "dhcpv4-hostname")]
+    pub hostname: Option<heapless::String<MAX_HOSTNAME_LEN>>,
 }
 
 #[cfg(feature = "dhcpv4")]
@@ -131,6 +150,8 @@ impl Default for DhcpConfig {
             ignore_naks: Default::default(),
             server_port: smoltcp::wire::DHCP_SERVER_PORT,
             client_port: smoltcp::wire::DHCP_CLIENT_PORT,
+            #[cfg(feature = "dhcpv4-hostname")]
+            hostname: None,
         }
     }
 }
@@ -232,6 +253,8 @@ struct Inner<D: Driver> {
     dns_socket: SocketHandle,
     #[cfg(feature = "dns")]
     dns_waker: WakerRegistration,
+    #[cfg(feature = "dhcpv4-hostname")]
+    hostname: &'static mut core::cell::UnsafeCell<HostnameResources>,
 }
 
 pub(crate) struct SocketStack {
@@ -307,6 +330,8 @@ impl<D: Driver> Stack<D> {
             )),
             #[cfg(feature = "dns")]
             dns_waker: WakerRegistration::new(),
+            #[cfg(feature = "dhcpv4-hostname")]
+            hostname: &mut resources.hostname,
         };
 
         #[cfg(feature = "proto-ipv4")]
@@ -673,6 +698,25 @@ impl<D: Driver> Inner<D> {
                 socket.set_max_lease_duration(c.max_lease_duration.map(crate::time::duration_to_smoltcp));
                 socket.set_ports(c.server_port, c.client_port);
                 socket.set_retry_config(c.retry_config);
+
+                socket.set_outgoing_options(&[]);
+                #[cfg(feature = "dhcpv4-hostname")]
+                if let Some(h) = c.hostname {
+                    // safety: we just did set_outgoing_options([]) so we know the socket is no longer holding a reference.
+                    let hostname = unsafe { &mut *self.hostname.get() };
+
+                    // create data
+                    // safety: we know the buffer lives forever, new borrows the StackResources for 'static.
+                    // also we won't modify it until next call to this function.
+                    hostname.data[..h.len()].copy_from_slice(h.as_bytes());
+                    let data: &[u8] = &hostname.data[..h.len()];
+                    let data: &'static [u8] = unsafe { core::mem::transmute(data) };
+
+                    // set the option.
+                    hostname.option = smoltcp::wire::DhcpOption { data, kind: 12 };
+                    socket.set_outgoing_options(core::slice::from_ref(&hostname.option));
+                }
+
                 socket.reset();
             }
             _ => {